I'm a senior marketing professional with over 17 years experience in the construction industry, having worked for SME, PLC and private organisations. I bring a wealth of experience of leading successful, complex marketing, communications and change programmes in the built environment sector. As Global Director of Marketing and Communications at construction consultancy Gleeds, with nearly 3000 employees and turnover of £290m, I lead on strategy, brand and leadership communications, as well as leading a central team supported by a Global network of marketing and communications professionals. In my previous role I led complex organisational change and marketing operations at Mace, a £2bn turnover construction firm. My work at Kier, supporting areas of the business in their strategy and planning and managing Group wide change projects, was recognised with the CMA’s best contractor marketing campaign for their Shaping Your World campaign in 2017, encouraging young people to consider a career in the construction industry. In 2022, my leadership of Mace’s purpose and priorities business change programme was recognised with the CMA’s best professional services marketing campaign, and highly commended in best stakeholder / internal communications campaign. I also led on a culture change programme, embedding an employee value proposition as well as values and behaviours across the 7500 strong firm. I can demonstrate my experience in my leadership of volunteers as Chair of CIMCIG and in maintaining the highest standards of inclusive, professional etiquette and performance. I also co-led on the Mace marketing and communications emerging talent portfolio, mentoring and developing graduates and apprentices across the functions. As a Chartered Marketeer and a professional member of CIM, my skills lie in leadership, strategy, consultancy, project and change management and I thrive on helping others to grow their career in the industry.

I've been meddling with marketing for over 10 years and always had an interest in digital insights.  I started out as a journalist once-upon-a-time, writing for Agricultural magazines about pig feed... it's amazing where your career takes you.  I then had the chance to move into the built environment and haven't looked back - I love telling stories for brands that are making a real difference to our quality of life, and I (we) have a lot of fun doing that.  The digital side of things is where we as an agency excel - I've always enjoyed delivering results that make a positive dent on clients balance books, crafting campaigns that identify new areas of commercial growth and such.  Looking forward to connecting with some new (and a few old) faces! 

As MD of Built Environment and Architecture Media I work with the talented and creative teams behind Architecture Today, School of Specification, RegenerativeArchitecture.org, CMA Awards and the Construction & Built Environment Marketing Network. My track record in architecture and built environment media - and the industry more widely - spans over 30 years, continuously creating opportunities for championing and supporting our professional communities as they have grappled with the challenges and opportunities of our times. I still relish the challenge of reinventing established media brands in response to the changing needs of our audiences and the realities of a fast-changing media landscape and have overseen the successful relaunch of The Architects’ Journal, RIBA Journal and Architecture Today as multi-media content platforms as well as notable launches such as AJ 40 Under 40, UK Architecture at MIPIM and the World Architecture Festival.   I became an Honorary Fellow of the Royal Institute of British Architects in 2023.

I'm a mum of 2 and seasoned marketing professional with 16 years of experience, primarily within the construction and building products sector. Throughout my career, I've delivered award-winning campaigns, successfully launched impactful products, and driven brand growth across the UK and Europe.  Currently serving as the Marketing Manager at Catnic (Tata Steel UK), I specialise in integrating strategic planning, digital tools, and collaborative efforts to achieve meaningful results. My expertise lies in simplifying complex concepts and transforming them into actionable strategies that deliver tangible value.   I’m passionate about pushing boundaries in construction marketing and have had the privilege of judging the Construction Marketing Awards for several years and serving on the CIMCIG committee.

Experienced, Chartered Marketer with over 25 years experience across B2B, B2C, B2B2C channels.   With over a decade at director level I have demonstrated a history of success in developing and implementing successful marketing strategies.   Experienced across all traditional marketing channels through to digital and social media activity, CRM programmes, managing small and large budgets and focussing on the customer to deliver growth campaigns and activity.  People are at the heart of what we do as marketers and therefore understanding customer behaviour, their needs and wants and how your product or service is so important.  Being able to step back and challenge is this right for the customer is vital to succeeding in marketing. 

I am a Director at Built Environment and Architecture Media Ltd (BEAM), which includes the operational responsibility for the Construction and Built Environment Marketing Network and the CMAs. I have held senior publishing and journalistic roles at many leading business-to-business publications and have wide experience of managing publishing and editorial teams in many markets, including civil engineering, manufacturing, telecoms, business travel, health and logistics My track record ranges widely outside core magazine publishing to encompass the launch and development of conferences, exhibitions, on-line offerings and awards as well as book publishing, training programmes and bespoke “networking” events for specific markets. Following a number of years on the Board at Emap Construct, the publishing group that included AJ, Construction News and NCE, I led the launch of Emap Communications’ first global summits – World Retail Congress and World Architecture Festival. I then worked as a consultant for many companies, including two years as the Independent Chair of RIBA Journal’s Editorial Panel As Editor of Local Government Chronicle in the 1990s I spent a year in South Africa launching a weekly national news magazine for senior local government officials at the invitation of the ANC as part of the post-Apartheid reconciliation process.

Head of Partnerships | Commercial Strategy & Growth | Building Successful Collaborations on Construction & Built Environment Marketing Network