Events - time for a change?
Good morning all, after another week discussing event attendance with clients and looking at the year ahead's calendar I felt rather... unbothered about the whole thing.
Is it time for a shift? I went to a rather large one earlier last month, which felt confused, but had a great content programme. I'd love to see us at a point as an industry where we pay to attend content led event, it happens in other industries, but it seems we struggle to really nail it. In an industry where we crave and promote thought leaders - could we stick them on a stage for a couple of days, get together and promote the heck out of it - a good news generator for construction, and the UK. Interested to hear your thoughts, the good, the bad and the ugly.
It's not LinkedIn, so tell me how you really feel.
