The Think Tank is an award-winning B2B marketing and PR agency with over 30 years of experience in the construction sector. Named B2B Marketing Agency of the Year 2024, our London-based team of 45+ marketing professionals delivers integrated marketing, digital and PR expertise to construction businesses.
We specialise in helping construction companies launch products, change perceptions and grow revenue through strategic marketing campaigns. Our services include brand development, PR and media relations, digital marketing, content creation, video production and website development.
Our construction portfolio includes successful campaigns for Jacksons Fencing, Oscar Acoustics, Lords Builders Merchants, Knowles, BauWatch and Glenigan. We combine deep industry knowledge with creative execution to deliver measurable results for clients across the built environment.
Barbour ABI powers the UK built environment with useable data, actionable insights, and personalised advice to help our clients grow. With over 3,000 delighted clients within the Barbour ABI community, our products and services are renowned for their accuracy, depth, and efficacy.
Our reputation is built upon our construction project leads and the friendly team of experts who go above and beyond to support the people and industry we know and love.
Architecture Today is an independent magazine at the heart of the architectural community, providing insightful analysis and expert commentary to architects, specifiers and the wider built environment industry. Founded in 1989, AT remains a trusted and highly respected source of industry knowledge, delivering content through print, digital platforms, and events.
We are an integrated construction marketing agency, which means we know how to build a successful marketing campaign, one brick at a time. Our team uses a mix of informed strategies to write, design, and disseminate your message across the right channels to the right people.
Debansu Das is a highly experienced marketing leader with over 20 years of expertise in the UK housing sector, specialising in sustainability, offsite construction, and social impact. As Sales & Marketing Director at Zed Pods, he has played a pivotal role in driving the company’s growth - from £1 million to £15 million in four years, while transforming it from a little-known SME into a respected, award-winning brand.
Under his leadership, Zed Pods has won 11 trade awards annually for the past three years and secured high-profile partnerships across the public sector. Debansu leads on business development, strategic communications, and stakeholder engagement, delivering innovative modular housing projects that address climate and housing crisis.
Recognised as a thought leader in the housing sector, he is known for shaping strategic partnerships and delivering forward-thinking solutions that turn complex challenges into scalable, community-focused innovations. He earned accolades such as ‘Marketer of the Year’ and the European Marketing Excellence Award in 2012.
Previously, Debansu held senior international marketing roles at Philips and ICI Dulux, where he served as a Product Manager, launching innovative products.
As Chairman of the Housing Diversity Network (HDN), Debansu champions equity, diversity, and inclusion (EDI) across the housing and construction sectors. He is committed to developing the next generation of leaders through mentoring and leadership programmes.
He brings a unique blend of marketing & commercial insights, purpose-driven leadership, and cross-sector experience to everything he does.
Throughout her 18-year career, Sarah has consistently excelled as a Senior Administrator and Business Coordinator. Her journey began in the construction industry at Aspire Defence Capital Works, where she supported a team of 150 and excelled in various administrative and procurement tasks. Later, at Actica Consulting Ltd, she specialised in consultancy support and demonstrated her ability to foster strong client relationships. However, it is at Competitive Advantage/Misca Advisors since 2017 that Sarah’s contributions truly shine. She plays a pivotal role in ensuring the consultancy’s seamless operation, serving as a customer liaison, managing training courses, and actively contributing to industry event planning. Sarah’s multifaceted role includes account management, event coordination, and visual material preparation, directly impacting the consultancy’s success and competitive advantage. Her meticulous organisational skills and commitment to operational efficiency make her an indispensable asset to the consultancy. Since 2017, Sarah has been a crucial member of the team, playing a pivotal role in ensuring the consultancy’s smooth operation. Her responsibilities include serving as a customer liaison for consultancy and research projects, managing training courses, and organising industry events. Sarah’s diverse roles encompass account management, event coordination, visual material preparation, and team support. She efficiently manages the CRM system, compiles client proposals and reports, engages with opportunities, and advocates for customers. Her contributions to visual material preparation, collaboration with team members to meet deadlines, website maintenance, and schedule management for the Managing Director are also noteworthy. Overall, Sarah’s efforts significantly impact the organisation’s success, contributing to sales achievements and enhancing team productivity. In addition to her core responsibilities at Competitive Advantage/Misca Advisors, Sarah has played an instrumental role in the organisation of the CMA Awards, hosted annually. Since 2017, she has supported the planning and delivery of this respected industry event, which recognises marketing excellence within the construction sector. Her contributions include managing award entries, coordinating with judges and entrants, and assisting with the logistics of the awards ceremony. Sarah’s strong organisational skills and attention to detail have been key to the continued success and growth of the CMA Awards over the past eight years.
5 years at the helm of marketing and communications for the leading voice in built environment market intelligence. I drive impactful marketing strategies that not only elevate the brand but also actively contribute to positive evolution within the construction industry. I’m a firm believer in marketing’s power to shape a smarter, more sustainable future for the built environment.
Internally, I champion clear and dynamic communication as the bedrock of a forward-thinking organisation. Cultivating a culture of open dialogue and shared understanding is paramount to ensuring we’re truly equipped to anticipate and meet the needs of a changing industry. My global experience across 15 years lies in delivering high-performing marketing and fostering internal alignment that fuels tangible progress.
