Architecture Today is an independent magazine at the heart of the architectural community, providing insightful analysis and expert commentary to architects, specifiers and the wider built environment industry. Founded in 1989, AT remains a trusted and highly respected source of industry knowledge, delivering content through print, digital platforms, and events.

I'm a senior marketing professional with over 17 years experience in the construction industry, having worked for SME, PLC and private organisations. I bring a wealth of experience of leading successful, complex marketing, communications and change programmes in the built environment sector. As Global Director of Marketing and Communications at construction consultancy Gleeds, with nearly 3000 employees and turnover of £290m, I lead on strategy, brand and leadership communications, as well as leading a central team supported by a Global network of marketing and communications professionals. In my previous role I led complex organisational change and marketing operations at Mace, a £2bn turnover construction firm. My work at Kier, supporting areas of the business in their strategy and planning and managing Group wide change projects, was recognised with the CMA’s best contractor marketing campaign for their Shaping Your World campaign in 2017, encouraging young people to consider a career in the construction industry. In 2022, my leadership of Mace’s purpose and priorities business change programme was recognised with the CMA’s best professional services marketing campaign, and highly commended in best stakeholder / internal communications campaign. I also led on a culture change programme, embedding an employee value proposition as well as values and behaviours across the 7500 strong firm. I can demonstrate my experience in my leadership of volunteers as Chair of CIMCIG and in maintaining the highest standards of inclusive, professional etiquette and performance. I also co-led on the Mace marketing and communications emerging talent portfolio, mentoring and developing graduates and apprentices across the functions. As a Chartered Marketeer and a professional member of CIM, my skills lie in leadership, strategy, consultancy, project and change management and I thrive on helping others to grow their career in the industry.

As Founder and Managing Director of The Think Tank, B2B Marketing Agency of the Year 2024 and Construction Marketing Agency of the Year 2023, I lead the business helping our clients to deliver successful branding, marketing and PR initiatives. Having worked in marketing for more than 35 years I have had the pleasure of working with businesses around the world in many industry sectors but with a focus within Construction. At The Think Tank we focus upon business to business integrated marketing, incorporating branding and PR. I am proud to have built an outstanding team of marketing professionals to support the needs of our clients. A team that has won many awards for their creativity, strategy and marketing insight. Personally I have spoken at several conferences on marketing topics, moderated panel debates and research groups and been interviewed on broadcast media about marketing and branding topics. And now I am pleased to host the B2B Marketing Podcast, 'Born to B2B: Adventures in B2B Marketing'

The Construction and Built Environment Marketing Network exists to support and connect marketing professionals across the sector. Whether you're part of an in-house team, an agency, or working independently, the network is here to help you grow, stay inspired, and make a greater impact.

I've been meddling with marketing for over 10 years and always had an interest in digital insights.  I started out as a journalist once-upon-a-time, writing for Agricultural magazines about pig feed... it's amazing where your career takes you.  I then had the chance to move into the built environment and haven't looked back - I love telling stories for brands that are making a real difference to our quality of life, and I (we) have a lot of fun doing that.  The digital side of things is where we as an agency excel - I've always enjoyed delivering results that make a positive dent on clients balance books, crafting campaigns that identify new areas of commercial growth and such.  Looking forward to connecting with some new (and a few old) faces! 

With over 15 years’ experience of strategic marketing in the built environment, I have previously worked at some well-known names within the industry. I’ve had an exciting career so far, working on research projects to unlock growth for companies, implementing strategies for international markets throughout Europe as well as developing and launching products through multi-channel campaigns.  Sustainability is a big passion of mine – the ever increasing threat of the climate emergency means that sustainable thinking needs to be at the heart of all strategies. I have experience in reviewing a company’s carbon impact by looking at scopes 1 -3. With this data, I was able to contribute to creating roadmaps and translate them into successful commercial strategy. I’m thrilled to have founded Urban Fox Marketing, which is all my passion and knowledge (and curiosity) poured into a marketing consultancy, tailored to each client.

Head of Partnerships | Commercial Strategy & Growth | Building Successful Collaborations on Construction & Built Environment Marketing Network