Liam Bateman

Managing Director, The Think Tank

About Liam Bateman

As Founder and Managing Director of The Think Tank, B2B Marketing Agency of the Year 2024 and Construction Marketing Agency of the Year 2023, I lead the business helping our clients to deliver successful branding, marketing and PR initiatives.

Having worked in marketing for more than 35 years I have had the pleasure of working with businesses around the world in many industry sectors but with a focus within Construction. At The Think Tank we focus upon business to business integrated marketing, incorporating branding and PR.

I am proud to have built an outstanding team of marketing professionals to support the needs of our clients. A team that has won many awards for their creativity, strategy and marketing insight.

Personally I have spoken at several conferences on marketing topics, moderated panel debates and research groups and been interviewed on broadcast media about marketing and branding topics.

And now I am pleased to host the B2B Marketing Podcast, 'Born to B2B: Adventures in B2B Marketing'

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Marketing and Communications Agencies

Intro Content

Go-to-Market Strategy: A Structured Approach to Driving Meaningful Commercial Growth

The phrase "go-to-market strategy" (GTM) often gets oversimplified in marketing discussions. For some, it brings to mind campaign launch plans, flashy brand unveilings, or a rush of outbound tactics but it is so much more than that.

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