Hello, I'm Eimear (pronounced "E-mer", sounds like Beamer) I'm a strategic marketing consultant with 25 years' experience, and since 2019, I've focused on helping businesses in the construction and built environment sector improve their visibility and reach their clients with impact. My journey here isn't exactly linear. I started as a marketing executive at Powergen, spent years working with major high street bank brands, and even had a fascinating stint in prison education. But during those 25 years, when working for an offsite company called Terrapin, my love for this sector was born. Today, I run Strong Marketing and Communications, where I help specialist contractors, consultants, architects, and supply chain businesses define their positioning, generate better leads, and build marketing systems that work. My approach is deeply personal - I become an extension of their team, connecting them to my network to challenge assumptions, sharpen messaging, and develop marketing that people genuinely want to read and act on. While I'm a generalist, my heart lies with direct marketing, email campaigns, and data-driven strategies, which is where I started my career. I'm also fascinated by AI and how it can revolutionise what we do in this sector. This sector has a reputation for being fiercely competitive. Still, I have rose-tinted glasses and have joined this network as we all need to support and learn from each other. A connected, communicating, positive marketing and communications community will only benefit our industry and help us overcome the challenges we face together.

I've been meddling with marketing for over 10 years and always had an interest in digital insights.  I started out as a journalist once-upon-a-time, writing for Agricultural magazines about pig feed... it's amazing where your career takes you.  I then had the chance to move into the built environment and haven't looked back - I love telling stories for brands that are making a real difference to our quality of life, and I (we) have a lot of fun doing that.  The digital side of things is where we as an agency excel - I've always enjoyed delivering results that make a positive dent on clients balance books, crafting campaigns that identify new areas of commercial growth and such.  Looking forward to connecting with some new (and a few old) faces! 

As MD of Built Environment and Architecture Media I work with the talented and creative teams behind Architecture Today, School of Specification, RegenerativeArchitecture.org, CMA Awards and the Construction & Built Environment Marketing Network. My track record in architecture and built environment media - and the industry more widely - spans over 30 years, continuously creating opportunities for championing and supporting our professional communities as they have grappled with the challenges and opportunities of our times. I still relish the challenge of reinventing established media brands in response to the changing needs of our audiences and the realities of a fast-changing media landscape and have overseen the successful relaunch of The Architects’ Journal, RIBA Journal and Architecture Today as multi-media content platforms as well as notable launches such as AJ 40 Under 40, UK Architecture at MIPIM and the World Architecture Festival.   I became an Honorary Fellow of the Royal Institute of British Architects in 2023.

The Construction and Built Environment Marketing Network exists to support and connect marketing professionals across the sector. Whether you're part of an in-house team, an agency, or working independently, the network is here to help you grow, stay inspired, and make a greater impact.

I am a Director at Built Environment and Architecture Media Ltd (BEAM), which includes the operational responsibility for the Construction and Built Environment Marketing Network and the CMAs. I have held senior publishing and journalistic roles at many leading business-to-business publications and have wide experience of managing publishing and editorial teams in many markets, including civil engineering, manufacturing, telecoms, business travel, health and logistics My track record ranges widely outside core magazine publishing to encompass the launch and development of conferences, exhibitions, on-line offerings and awards as well as book publishing, training programmes and bespoke “networking” events for specific markets. Following a number of years on the Board at Emap Construct, the publishing group that included AJ, Construction News and NCE, I led the launch of Emap Communications’ first global summits – World Retail Congress and World Architecture Festival. I then worked as a consultant for many companies, including two years as the Independent Chair of RIBA Journal’s Editorial Panel As Editor of Local Government Chronicle in the 1990s I spent a year in South Africa launching a weekly national news magazine for senior local government officials at the invitation of the ANC as part of the post-Apartheid reconciliation process.

With over 15 years’ experience of strategic marketing in the built environment, I have previously worked at some well-known names within the industry. I’ve had an exciting career so far, working on research projects to unlock growth for companies, implementing strategies for international markets throughout Europe as well as developing and launching products through multi-channel campaigns.  Sustainability is a big passion of mine – the ever increasing threat of the climate emergency means that sustainable thinking needs to be at the heart of all strategies. I have experience in reviewing a company’s carbon impact by looking at scopes 1 -3. With this data, I was able to contribute to creating roadmaps and translate them into successful commercial strategy. I’m thrilled to have founded Urban Fox Marketing, which is all my passion and knowledge (and curiosity) poured into a marketing consultancy, tailored to each client.