Chartered Marketer | Built Environment Specialist | Passionate About Strategy, People & Growth
I’m a Chartered Marketer (CIM) with over 8 years' experience in the built environment and 20+ years in the marketing profession. Throughout my career I’ve led teams through the constant evolution of marketing — from traditional print to digital-first, from generic messaging to deep audience understanding and data-driven decisions. Starting out in small, family-run businesses, I now lead the marketing function for a multi-million-pound organisation operating across multiple offices in the UK. I’m passionate about driving marketing strategy, developing teams, and staying at the forefront of industry change. I’m always keen to connect with peers working in marketing across the construction and property sector to share ideas, experiences and insights.
My name is Kayley, I work for Clark-Drain Ltd a family run business who manufacture drainage and access solutions in the UK. I started with the company as a Marketing Assistant and I am now Marketing Manager for our department. I thoroughly enjoy the creativity and doing something different everyday, working in a medium size family business it means that i am involved in ALL things marketing not just specific areas such as Socials and i get to be involved with different departments and project across the company so this keeps my job exciting and interesting, always learning something new :)
I've been meddling with marketing for over 10 years and always had an interest in digital insights. I started out as a journalist once-upon-a-time, writing for Agricultural magazines about pig feed... it's amazing where your career takes you. I then had the chance to move into the built environment and haven't looked back - I love telling stories for brands that are making a real difference to our quality of life, and I (we) have a lot of fun doing that. The digital side of things is where we as an agency excel - I've always enjoyed delivering results that make a positive dent on clients balance books, crafting campaigns that identify new areas of commercial growth and such. Looking forward to connecting with some new (and a few old) faces!
With over 15 years’ experience of strategic marketing in the built environment, I have previously worked at some well-known names within the industry. I’ve had an exciting career so far, working on research projects to unlock growth for companies, implementing strategies for international markets throughout Europe as well as developing and launching products through multi-channel campaigns. Sustainability is a big passion of mine – the ever increasing threat of the climate emergency means that sustainable thinking needs to be at the heart of all strategies. I have experience in reviewing a company’s carbon impact by looking at scopes 1 -3. With this data, I was able to contribute to creating roadmaps and translate them into successful commercial strategy. I’m thrilled to have founded Urban Fox Marketing, which is all my passion and knowledge (and curiosity) poured into a marketing consultancy, tailored to each client.