5 years at the helm of marketing and communications for the leading voice in built environment market intelligence. I drive impactful marketing strategies that not only elevate the brand but also actively contribute to positive evolution within the construction industry. I’m a firm believer in marketing’s power to shape a smarter, more sustainable future for the built environment. Internally, I champion clear and dynamic communication as the bedrock of a forward-thinking organisation. Cultivating a culture of open dialogue and shared understanding is paramount to ensuring we’re truly equipped to anticipate and meet the needs of a changing industry. My global experience across 15 years lies in delivering high-performing marketing and fostering internal alignment that fuels tangible progress.  

My role is to identify and work with organisations, in the North of England & North Wales, who are eligible to be a Chartered Company or Training Partner. Chartered Company or Consultancy Membership is determined by chartership of the Board and number of years trading. * 50% of the Board must be Chartered, one with CIOB & * Minimum of 2 years trading This Chartership demonstrates professionalism, quality and competencies via an application and assessments process. We have members from SME's to Tier1's. For those that don't meet eligibility for Chartered Company Membership, we have a Training Partnership Agreement that you can enter into.  Our Training Partners either, can't meet the above criteria because they are too large, or aren't directly involved on construction, but have estates teams or departments who are.  Our Training Partners also have access to resources to support membership of CIOB, Pathways to CIOB Chartership and opportunities for training and development via our Academy. To find out more about either of the above opportunities I can be contacted at: kpercival@ciob.org.uk or 01344 630868

With over 15 years’ experience of strategic marketing in the built environment, I have previously worked at some well-known names within the industry. I’ve had an exciting career so far, working on research projects to unlock growth for companies, implementing strategies for international markets throughout Europe as well as developing and launching products through multi-channel campaigns.  Sustainability is a big passion of mine – the ever increasing threat of the climate emergency means that sustainable thinking needs to be at the heart of all strategies. I have experience in reviewing a company’s carbon impact by looking at scopes 1 -3. With this data, I was able to contribute to creating roadmaps and translate them into successful commercial strategy. I’m thrilled to have founded Urban Fox Marketing, which is all my passion and knowledge (and curiosity) poured into a marketing consultancy, tailored to each client.

Experienced, Chartered Marketer with over 25 years experience across B2B, B2C, B2B2C channels.   With over a decade at director level I have demonstrated a history of success in developing and implementing successful marketing strategies.   Experienced across all traditional marketing channels through to digital and social media activity, CRM programmes, managing small and large budgets and focussing on the customer to deliver growth campaigns and activity.  People are at the heart of what we do as marketers and therefore understanding customer behaviour, their needs and wants and how your product or service is so important.  Being able to step back and challenge is this right for the customer is vital to succeeding in marketing. 

As Founder and Managing Director of The Think Tank, B2B Marketing Agency of the Year 2024 and Construction Marketing Agency of the Year 2023, I lead the business helping our clients to deliver successful branding, marketing and PR initiatives. Having worked in marketing for more than 35 years I have had the pleasure of working with businesses around the world in many industry sectors but with a focus within Construction. At The Think Tank we focus upon business to business integrated marketing, incorporating branding and PR. I am proud to have built an outstanding team of marketing professionals to support the needs of our clients. A team that has won many awards for their creativity, strategy and marketing insight. Personally I have spoken at several conferences on marketing topics, moderated panel debates and research groups and been interviewed on broadcast media about marketing and branding topics. And now I am pleased to host the B2B Marketing Podcast, 'Born to B2B: Adventures in B2B Marketing'

I am a Director at Built Environment and Architecture Media Ltd (BEAM), which includes the operational responsibility for the Construction and Built Environment Marketing Network and the CMAs. I have held senior publishing and journalistic roles at many leading business-to-business publications and have wide experience of managing publishing and editorial teams in many markets, including civil engineering, manufacturing, telecoms, business travel, health and logistics My track record ranges widely outside core magazine publishing to encompass the launch and development of conferences, exhibitions, on-line offerings and awards as well as book publishing, training programmes and bespoke “networking” events for specific markets. Following a number of years on the Board at Emap Construct, the publishing group that included AJ, Construction News and NCE, I led the launch of Emap Communications’ first global summits – World Retail Congress and World Architecture Festival. I then worked as a consultant for many companies, including two years as the Independent Chair of RIBA Journal’s Editorial Panel As Editor of Local Government Chronicle in the 1990s I spent a year in South Africa launching a weekly national news magazine for senior local government officials at the invitation of the ANC as part of the post-Apartheid reconciliation process.