About Peter Sumpton
Strategic and execution-focused B2B marketing leader with over 22 years of experience, delivering demand generation and account-based marketing (ABM) excellence across the UK construction, SaaS, and tech sectors. A data-driven operator who actively leverages AI to enhance productivity and efficiency gains.
Proven track record in executing high-impact campaigns targeting enterprise and startup clients, consistently driving pipeline growth and brand engagement.
Recognised for driving integrated, multi-channel strategies and GTM initiatives that align sales and marketing around high-value customer segments. Skilled in performance optimisation, intent-based targeting, and collaborative innovation.
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