With over 15 years’ experience of strategic marketing in the built environment, I have previously worked at some well-known names within the industry. I’ve had an exciting career so far, working on research projects to unlock growth for companies, implementing strategies for international markets throughout Europe as well as developing and launching products through multi-channel campaigns. Sustainability is a big passion of mine – the ever increasing threat of the climate emergency means that sustainable thinking needs to be at the heart of all strategies. I have experience in reviewing a company’s carbon impact by looking at scopes 1 -3. With this data, I was able to contribute to creating roadmaps and translate them into successful commercial strategy. I’m thrilled to have founded Urban Fox Marketing, which is all my passion and knowledge (and curiosity) poured into a marketing consultancy, tailored to each client.
I am a Director at Built Environment and Architecture Media Ltd (BEAM), which includes the operational responsibility for the Construction and Built Environment Marketing Network and the CMAs.
I have held senior publishing and journalistic roles at many leading business-to-business publications and have wide experience of managing publishing and editorial teams in many markets, including civil engineering, manufacturing, telecoms, business travel, health and logistics
My track record ranges widely outside core magazine publishing to encompass the launch and development of conferences, exhibitions, on-line offerings and awards as well as book publishing, training programmes and bespoke “networking” events for specific markets.
Following a number of years on the Board at Emap Construct, the publishing group that included AJ, Construction News and NCE, I led the launch of Emap Communications’ first global summits – World Retail Congress and World Architecture Festival. I then worked as a consultant for many companies, including two years as the Independent Chair of RIBA Journal’s Editorial Panel
As Editor of Local Government Chronicle in the 1990s I spent a year in South Africa launching a weekly national news magazine for senior local government officials at the invitation of the ANC as part of the post-Apartheid reconciliation process.
5 years at the helm of marketing and communications for the leading voice in built environment market intelligence. I drive impactful marketing strategies that not only elevate the brand but also actively contribute to positive evolution within the construction industry. I’m a firm believer in marketing’s power to shape a smarter, more sustainable future for the built environment.
Internally, I champion clear and dynamic communication as the bedrock of a forward-thinking organisation. Cultivating a culture of open dialogue and shared understanding is paramount to ensuring we’re truly equipped to anticipate and meet the needs of a changing industry. My global experience across 15 years lies in delivering high-performing marketing and fostering internal alignment that fuels tangible progress.