I'm a mum of 2 and seasoned marketing professional with 16 years of experience, primarily within the construction and building products sector. Throughout my career, I've delivered award-winning campaigns, successfully launched impactful products, and driven brand growth across the UK and Europe.  Currently serving as the Marketing Manager at Catnic (Tata Steel UK), I specialise in integrating strategic planning, digital tools, and collaborative efforts to achieve meaningful results. My expertise lies in simplifying complex concepts and transforming them into actionable strategies that deliver tangible value.   I’m passionate about pushing boundaries in construction marketing and have had the privilege of judging the Construction Marketing Awards for several years and serving on the CIMCIG committee.

As MD of Built Environment and Architecture Media I work with the talented and creative teams behind Architecture Today, School of Specification, RegenerativeArchitecture.org, CMA Awards and the Construction & Built Environment Marketing Network. My track record in architecture and built environment media - and the industry more widely - spans over 30 years, continuously creating opportunities for championing and supporting our professional communities as they have grappled with the challenges and opportunities of our times. I still relish the challenge of reinventing established media brands in response to the changing needs of our audiences and the realities of a fast-changing media landscape and have overseen the successful relaunch of The Architects’ Journal, RIBA Journal and Architecture Today as multi-media content platforms as well as notable launches such as AJ 40 Under 40, UK Architecture at MIPIM and the World Architecture Festival.   I became an Honorary Fellow of the Royal Institute of British Architects in 2023.

Throughout her 18-year career, Sarah has consistently excelled as a Senior Administrator and Business Coordinator. Her journey began in the construction industry at Aspire Defence Capital Works, where she supported a team of 150 and excelled in various administrative and procurement tasks. Later, at Actica Consulting Ltd, she specialised in consultancy support and demonstrated her ability to foster strong client relationships. However, it is at Competitive Advantage/Misca Advisors since 2017 that Sarah’s contributions truly shine. She plays a pivotal role in ensuring the consultancy’s seamless operation, serving as a customer liaison, managing training courses, and actively contributing to industry event planning. Sarah’s multifaceted role includes account management, event coordination, and visual material preparation, directly impacting the consultancy’s success and competitive advantage. Her meticulous organisational skills and commitment to operational efficiency make her an indispensable asset to the consultancy. Since 2017, Sarah has been a crucial member of the team, playing a pivotal role in ensuring the consultancy’s smooth operation. Her responsibilities include serving as a customer liaison for consultancy and research projects, managing training courses, and organising industry events. Sarah’s diverse roles encompass account management, event coordination, visual material preparation, and team support. She efficiently manages the CRM system, compiles client proposals and reports, engages with opportunities, and advocates for customers. Her contributions to visual material preparation, collaboration with team members to meet deadlines, website maintenance, and schedule management for the Managing Director are also noteworthy. Overall, Sarah’s efforts significantly impact the organisation’s success, contributing to sales achievements and enhancing team productivity. In addition to her core responsibilities at Competitive Advantage/Misca Advisors, Sarah has played an instrumental role in the organisation of the CMA Awards, hosted annually. Since 2017, she has supported the planning and delivery of this respected industry event, which recognises marketing excellence within the construction sector. Her contributions include managing award entries, coordinating with judges and entrants, and assisting with the logistics of the awards ceremony. Sarah’s strong organisational skills and attention to detail have been key to the continued success and growth of the CMA Awards over the past eight years.

Experienced, Chartered Marketer with over 25 years experience across B2B, B2C, B2B2C channels.   With over a decade at director level I have demonstrated a history of success in developing and implementing successful marketing strategies.   Experienced across all traditional marketing channels through to digital and social media activity, CRM programmes, managing small and large budgets and focussing on the customer to deliver growth campaigns and activity.  People are at the heart of what we do as marketers and therefore understanding customer behaviour, their needs and wants and how your product or service is so important.  Being able to step back and challenge is this right for the customer is vital to succeeding in marketing.