Hello, I'm Eimear (pronounced "E-mer", sounds like Beamer) I'm a strategic marketing consultant with 25 years' experience, and since 2019, I've focused on helping businesses in the construction and built environment sector improve their visibility and reach their clients with impact. My journey here isn't exactly linear. I started as a marketing executive at Powergen, spent years working with major high street bank brands, and even had a fascinating stint in prison education. But during those 25 years, when working for an offsite company called Terrapin, my love for this sector was born. Today, I run Strong Marketing and Communications, where I help specialist contractors, consultants, architects, and supply chain businesses define their positioning, generate better leads, and build marketing systems that work. My approach is deeply personal - I become an extension of their team, connecting them to my network to challenge assumptions, sharpen messaging, and develop marketing that people genuinely want to read and act on. While I'm a generalist, my heart lies with direct marketing, email campaigns, and data-driven strategies, which is where I started my career. I'm also fascinated by AI and how it can revolutionise what we do in this sector. This sector has a reputation for being fiercely competitive. Still, I have rose-tinted glasses and have joined this network as we all need to support and learn from each other. A connected, communicating, positive marketing and communications community will only benefit our industry and help us overcome the challenges we face together.

I spent 20 years in commercial and marketing leadership roles in the construction and built environment supply chain, with a particular focus on strategy and transformation. In 2024 I founded Green Truffle to provide an alternative to the traditional marketing agency model, combining the creativity that everyone loves with the strategy that so many take for granted. Now I work with clients of all sizes and sectors to get into the detail of what their markets look like, who their customers are and what they need, and turn these insights into brand and communications activities that are focused on outcomes rather than trends. We are proud to work with large and small companies, as well as trade associations and charities.

An ambitious, passionate, tenacious, and creative marketer with over 20 years of experience across a rich background of diverse sectors including a larger proportion in construction.