With over 15 years’ experience of strategic marketing in the built environment, I have previously worked at some well-known names within the industry. I’ve had an exciting career so far, working on research projects to unlock growth for companies, implementing strategies for international markets throughout Europe as well as developing and launching products through multi-channel campaigns. Sustainability is a big passion of mine – the ever increasing threat of the climate emergency means that sustainable thinking needs to be at the heart of all strategies. I have experience in reviewing a company’s carbon impact by looking at scopes 1 -3. With this data, I was able to contribute to creating roadmaps and translate them into successful commercial strategy. I’m thrilled to have founded Urban Fox Marketing, which is all my passion and knowledge (and curiosity) poured into a marketing consultancy, tailored to each client.
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Chartered Marketer | Built Environment Specialist | Passionate About Strategy, People & Growth
I’m a Chartered Marketer (CIM) with over 8 years' experience in the built environment and 20+ years in the marketing profession. Throughout my career I’ve led teams through the constant evolution of marketing — from traditional print to digital-first, from generic messaging to deep audience understanding and data-driven decisions. Starting out in small, family-run businesses, I now lead the marketing function for a multi-million-pound organisation operating across multiple offices in the UK. I’m passionate about driving marketing strategy, developing teams, and staying at the forefront of industry change. I’m always keen to connect with peers working in marketing across the construction and property sector to share ideas, experiences and insights.
I spent 20 years in commercial and marketing leadership roles in the construction and built environment supply chain, with a particular focus on strategy and transformation. In 2024 I founded Green Truffle to provide an alternative to the traditional marketing agency model, combining the creativity that everyone loves with the strategy that so many take for granted. Now I work with clients of all sizes and sectors to get into the detail of what their markets look like, who their customers are and what they need, and turn these insights into brand and communications activities that are focused on outcomes rather than trends. We are proud to work with large and small companies, as well as trade associations and charities.