Experienced, Chartered Marketer with over 25 years experience across B2B, B2C, B2B2C channels. With over a decade at director level I have demonstrated a history of success in developing and implementing successful marketing strategies.
Experienced across all traditional marketing channels through to digital and social media activity, CRM programmes, managing small and large budgets and focussing on the customer to deliver growth campaigns and activity.
People are at the heart of what we do as marketers and therefore understanding customer behaviour, their needs and wants and how your product or service is so important. Being able to step back and challenge is this right for the customer is vital to succeeding in marketing.
Head of Partnerships | Commercial Strategy & Growth | Building Successful Collaborations on Construction & Built Environment Marketing Network
With over 15 years’ experience of strategic marketing in the built environment, I have previously worked at some well-known names within the industry. I’ve had an exciting career so far, working on research projects to unlock growth for companies, implementing strategies for international markets throughout Europe as well as developing and launching products through multi-channel campaigns. Sustainability is a big passion of mine – the ever increasing threat of the climate emergency means that sustainable thinking needs to be at the heart of all strategies. I have experience in reviewing a company’s carbon impact by looking at scopes 1 -3. With this data, I was able to contribute to creating roadmaps and translate them into successful commercial strategy. I’m thrilled to have founded Urban Fox Marketing, which is all my passion and knowledge (and curiosity) poured into a marketing consultancy, tailored to each client.