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Catherine Fyfe: Why collaboration is key to demonstrating marketing’s value
Roundtable reflections: Catherine Fyfe, Group Marketing Director at Genuit Group, reflects on the passion within construction marketing, the importance of peer collaboration, and the opportunity to prove marketing’s value while attracting the next generation into the sector.
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The Construction and Built Environment Marketing Network exists to support and connect marketing professionals across the sector. Whether you're part of an in-house team, an agency, or working independently, the network is here to help you grow, stay inspired, and make a greater impact.
