The winners of the CMA Awards 2025

The winners for the 2025 CMA Awards have been officially announced! After a tough judging process, these top contenders went head-to-head for the 2025 titles, with winners revealed at the gala dinner in London. Here is a full list of winners and finalists (agency name in brackets):
The winners of the CMA Awards 2025
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Strategic Planning & Management

Interfloor (Workhouse)
Quelfire (SLG Agency)
Sika (SLG Agency) - WINNER
Specsavers (Tangerine)
Wavin (Tangerine) 

Best Online Platform

Catnic - WINNER
Schüco    
Skyline Skills Hub (Skills for a Sustainable Skyline Taskforce)
Uform (Skweeze)

Best Application of Marketing Technology

Schüco - WINNER 
Space & Time
Strata 

Best Internal Comms Campaign

Fortem    
Gleeds
Howarth Timber & Building Supplies  
Inovara (SLG Agency) - HIGHLY COMMENDED
Siniat - WINNER

Best use of AI

Inovara (SLG Agency)
Quelfire (SLG Agency) - WINNER
Survey Solutions 

Best use of Customer Research & Insight

Breedon Group plc (MRA Research)
MILWAUKEE EMEA (The Think Tank) - WINNER
Oscar Acoustics (The Think Tank)
Quelfire (SLG Agency)
Trustmark (Eureka! Research)
UKREiiF    
Wavin (Tangerine) 

Best use of Events & Live Marketing

Knauf (Fabrick Marketing Communications)
Milwaukee
Schüco
Super Trowel (UK) Ltd  - WINNER

Best use of Press and Public Relations

LMC and Barbour ABI - HIGHLY COMMENDED
On The Tools - WINNER
Pic PR
The Think Tank & BSRIA
The Think Tank & DBR 

Best Brand & Positioning

BDP    
British Spirals & Castings (Smith Goodfellow Ltd)
F. Ball (Lesniak Swann)
Fortem    - WINNER
Saint Gobain (The Think Tank)
Siniat    
Super Trowel 

Best Low Budget Campaign (under £50k)

Altecnic Ltd    
Axair (Lesniak Swann)
Jarvale (Wildcat Digital)
Pick Everard    
Ripple    - WINNER
Schüco  - HIGHLY COMMENDED

Best Mid-Range Budget Campaign (£50k – £150k)

MILWAUKEE EMEA (The Think Tank)
Polypipe Building Services (Lesniak Swann)
Promat (Lesniak Swann) - WINNER
Quelfire (SLG Agency)
Specsavers (Tangerine) 

Best Big Budget Campaign (£150k+)

Bradfords Building Supplies (Good Eggs) - WINNER
Interfloor (Workhouse)
Wavin (Tangerine) 

Best Social Value Campaign

Builders Merchants Federation (CMDi)
Bradfords Building Supplies (Good Eggs)
Pick Everard    
On The Tools   - WINNER
Wrekin Products 

Best Sustainable Marketing Initiative

Building Relations PR and Sustainabuild    - WINNER
Holcim (PUSH 22)
IKO

Best Go-To-Market Campaign - Sponsored by The Think Tank

 

Interfloor
Promat (Lesniak Swann) - WINNER
Siniat
Specsavers & Tangerine
WAA Chosen & Pipe Centre
Wavin & Tangerine

Best Integrated Campaign

Bradfords Building Supplies (Good Eggs)
Furlong Flooring (Fabrick Marketing Communications)
Polypipe Building Services (Lesniak Swann) - HIGHLY COMMENDED
Promat (Lesniak Swann)
Wavin (Tangerine) - WINNER

Small Agency of the Year

Attract & Engage
BCM Agency - WINNER
Marketing Elect

Agency of the Year

Cartwright - WINNER
LMC
Ridgemount
SLG Agency
Space & Time - HIGHLY COMMENDED
WAA Chosen 

Team of the Year

BDP
James Hardie
Pick Everard - HIGHLY COMMENDED
Ridgemount Digital Team - WINNER

Emerging Talent of the Year – Agency

Freya Piper - Fabrick Marketing Communications
Kali Dennett - Cartwright
Milica Trifkovic - SLG Agency - WINNER

Emerging Talent of the Year – Client side

Georgia Cantrill - Altecnic Ltd   - WINNER
Lauren Morgan - Etex Building Performance
James Wyllie - Survey Solutions 

 

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