2025 CMA Awards Finalists

This year’s CMA Awards finalists represent the very best in built environment marketing. After a tough judging process, these top contenders now go head-to-head for the 2025 titles, with winners revealed at the gala dinner in London on 3 December.
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2025 CMA Awards Finalists
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Full list of finalists (Agency name in brackets):

1. Strategic Planning & Management

Interfloor (Workhouse)
Quelfire (SLG Agency)
Sika (SLG Agency)
Specsavers (Tangerine)
Wavin (Tangerine) 

2. Best Online Platform

Catnic    
Schüco    
Skyline Skills Hub (Skills for a Sustainable Skyline Taskforce)
Uform (Skweeze)


3. Best Application of Marketing Technology

Schüco
Space & Time
Strata 

4. Best Internal Comms Campaign

Fortem    
Gleeds
Howarth Timber & Building Supplies    
Inovara (SLG Agency)
Siniat

5. Best use of AI

Inovara (SLG Agency)
Quelfire (SLG Agency)
Survey Solutions 

6. Best use of Customer Research & Insight

Breedon Group plc (MRA Research)
MILWAUKEE EMEA (The Think Tank)
Oscar Acoustics (The Think Tank)
Quelfire (SLG Agency)
Trustmark (Eureka! Research)
UKREiiF (The Holistic Group)  
Wavin (Tangerine) 

7. Best use of Events & Live Marketing

Knauf (Fabrick Marketing Communications)
Milwaukee
Schüco
Super Trowel (UK) Ltd 

8. Best use of Press and Public Relations

Barbour ABI (Liz Male Consulting)
On The Tools
Pic PR
The Think Tank & BSRIA
The Think Tank & DBR 

9. Best Brand & Positioning

BDP    
British Spirals & Castings (Smith Goodfellow Ltd)
F. Ball (Lesniak Swann)
Fortem    
Saint Gobain (The Think Tank)
Siniat    
Super Trowel (UK) Ltd 

10. Best Low Budget Campaign (under £50k)

Altecnic Ltd    
Axair (Lesniak Swann)
Jarvale (Wildcat Digital)
Pick Everard    
Kytun (Ripple)
Schüco 

11. Best Mid-Range Budget Campaign (£50k – £150k)

MILWAUKEE EMEA (The Think Tank)
Polypipe Building Services (Lesniak Swann)
Promat (Lesniak Swann)
Quelfire (SLG Agency)
Specsavers (Tangerine) 

12. Best Big Budget Campaign (£150k+)

Bradfords Building Supplies (Good Eggs)
Interfloor (Workhouse)
Wavin (Tangerine) 

13. Best Social Value Campaign

Builders Merchants Federation (CMDi)
Bradfords Building Supplies (Good Eggs)
Pick Everard    
On The Tools    
Wrekin Products 

14. Best Sustainable Marketing Initiative

Building Relations PR and Sustainabuild    
Holcim (PUSH 22)
IKO PLC    

15. Best Go-To-Market Campaign

Interfloor
Promat (Lesniak Swann)
Siniat
Specsavers (Tangerine)
Pipe Centre (WAA Chosen)
Wavin (Tangerine)

16. Best Integrated Campaign

Bradfords Building Supplies (Good Eggs)
Furlong Flooring (Fabrick Marketing Communications)
Polypipe Building Services (Lesniak Swann)
Promat (Lesniak Swann)
Wavin (Tangerine) 

17. Small Agency of the Year

Attract & Engage
BCM Agency
Marketing Elect

18. Agency of the Year

Cartwright
Liz Male Consulting
Ridgemount
SLG Agency
Space & Time
WAA Chosen 

19. Team of the Year

BDP
James Hardie
Pick Everard
Ridgemount Digital Team

20. Emerging Talent of the Year – Agency

Freya Piper - Fabrick Marketing Communications
Kali Dennett - Cartwright
Milica Trifkovic - SLG Agency 

21. Emerging Talent of the Year – Client side

Georgia Cantrill - Altecnic Ltd    
Lauren Morgan - Etex Building Performance
James Wyllie - Survey Solutions 

Book your tickets for the Gala Dinner

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CMA Awards
The CMA Awards showcase the construction and built environment sector's effectiveness in marketing, raising the profile of marketing professionals and their achievements.

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